Julia Kushchova

Founder & Chief Executive Officer, BellaVie Rewards

Luxury is no longer just about exclusivity—it’s about experiences that enrich, elevate, and empower. When I founded BellaVie Rewards, my vision was to create a transformative wellness and lifestyle ecosystem where every choice—whether an aesthetic treatment, a luxury retreat, or a real estate investment—delivers true value, effortless indulgence, and long-term rewards.

At BellaVie Rewards, we are redefining how high-net-worth individuals engage with beauty, wellness, travel, and luxury living by blending cutting-edge rewards, curated partnerships, and sustainable innovation. Our members don’t just enjoy privileges; they invest in a lifestyle that gives back, nurtures well-being, and opens doors to exclusive opportunities worldwide.

A Legacy of Innovation and Refined Luxury

In a world constantly evolving, BellaVie Rewards has crafted a billion-dollar ecosystem that seamlessly merges wellness, world-class hospitality, and elite real estate investments, offering effortless access to extraordinary experiences. We transcend the ordinary by blending innovation with timeless luxury, ensuring that every encounter with BellaVie is as distinctive and personalized as our members themselves.

Sustainability – The Future of True Luxury

Luxury is not just about what we possess, but how we protect what matters. At BellaVie, sustainability is woven into our very DNA. From LEED-certified developments to eco-conscious retreats and carbon-neutral travel, we ensure every aspect of BellaVie’s offerings respects the planet while delivering the pinnacle of luxury living. We believe the true luxury of today is a commitment to a responsible and sustainable future.

Empowering Partners, Elevating Communities

Luxury should be an experience shared. At BellaVie, we foster meaningful collaborations with our partners and uplift the communities we touch. We carefully curate relationships that promote trust, integrity, and mutual growth, ensuring that each partnership contributes to the creation of a thriving, sustainable ecosystem. Through these efforts, we aim to enhance not just individual lives, but communities at large.

Excellence in Every Detail

At BellaVie, excellence is our standard. From the moment you engage with us, you’ll sense the unwavering dedication to perfection that permeates everything we do. Our promise to our members, partners, and investors is simple: we deliver experiences that are elegant, seamless, and above all, unforgettable.

As we expand our global presence, BellaVie remains steadfast in its commitment to redefining luxury wellness—not just as a lifestyle, but as an experience that embodies elegance, sustainability, and lasting value.


Julia Kushchova

Founder & Chief Executive Officer, BellaVie Rewards